THE STORY
The reference video is simple yet beautiful because of a very expensive VFX trick. This idea is within budget but high production value.
The scene is designed for the exact opposite color palette: black everything, with an accent of white—the rain.
DALI will be in an all black void, wearing all black. White rain falls from above, creating a dynamic juxtaposition.
At times, the rain will fall in slow motion, fitting the song. The edit will feel kinetic and in tune with the cadence of the song.
THE INTRO
Around DALI, rain will slowly rise back up into the sky in a surreal, dream-like way.
As it does, DALI will appear to be drying off even amidst the rain around her.
THE SPACE
In a wide, we see DALI in a void of blackness. She seems to be floating there, as rain falls all around.
THE CHORUS
In a flash like lightning, the rain will fall in slow motion around DALI as she still sings in-sync with the song.
LOCATION
Here is the link to the studio
It’s $50 an hour plus booking fees. We will also need to bring in lights for this. Again, I estimate roughly $500 to $800 in costs here.
STYLISM
Quick Cuts :
fast paced cuts when the beat creates this rhythm.
Slow Motion :
Rain falling slow motion as Dali sings regular speed
360 Degree Shot :
There’s not a great reference for this because it’s never been done, but we have a 360 degree camera that we can put in the middle of the rain, so it will feel as if the whole world around her is a black void of rain.
Very beautiful & dynamic. Would be a great social promo piece. (I creative direct for an artist so I’m always thinking about how music videos can be chopped up for social promo purposes as well.